For international visitors, Melbourne’s reputation as Australia’s cultural capital is a major drawcard. The city is home to global events such as the Australian Open, the Formula 1 Grand Prix, and the Melbourne Cup, which bring worldwide attention each year. Beyond sport, the cultural calendar is filled with highlights such as the Melbourne International Comedy Festival, the Melbourne International Film Festival, and regular exhibitions at the National Gallery of Victoria and Melbourne Museum. Add to this the city’s celebrated café culture, laneway dining, and thriving shopping scene, and it is clear why Melbourne holds global appeal.

Domestic travellers are equally drawn to the city, though often for slightly different reasons. Melbourne’s reputation as the sporting capital of Australia is unmatched, with the AFL Grand Final, Boxing Day Test, and countless other fixtures pulling in crowds from across the country. Its packed events calendar ensures there is always something happening, whether it’s Moomba, White Night, or seasonal food and wine festivals. Many Australians also use Melbourne as a base to explore nearby attractions, such as the Great Ocean Road, the Mornington Peninsula’s wineries, or the Yarra Valley.

Alongside these headline events and excursions, Melbourne offers an everyday charm that resonates with visitors. Its laneways lined with street art, hidden bars, and boutique coffee shops are quintessentially “Melbourne.” Parks and gardens such as the Royal Botanic Gardens offer green relief within the city, while neighbourhoods like St Kilda, Fitzroy, and Southbank provide distinct experiences ranging from beachfront escapes to creative hubs and riverside dining.

Ultimately, Melbourne’s attraction lies in its balance. It has the global draw of major events, the cultural depth of a creative capital, and the lived-in feel of a city that rewards exploration. This mix ensures that Melbourne remains one of Australia’s leading destinations for tourists from near and far.