How to Make Your Home Irresistible to Buyers
To achieve a premium price—regardless of market conditions—you need to create emotional engagement with multiple buyers and spark competition. This relies on three key ingredients: standout presentation and marketing, a realistic price guide, and the right agent.
1. Presentation & Marketing: Love at First Sight
Your marketing campaign should both attract the broadest audience and highlight your home’s best features.
That includes:
- Professional photography
- Compelling copywriting
- Strategic advertising across property websites, print, and social media.
Presentation plays a huge role in how buyers connect emotionally. Whether using a stylist or your agent’s advice, the goal is to make the property feel warm and inviting.
Top tips:
- First impressions count: Clean the façade, trim gardens, and wash windows.
- Inside: Declutter, fix small issues, and use light, neutral tones to enhance space and natural light.
- Outdoor areas: Style alfresco zones as functional lifestyle spaces.
- Inspection day: Open curtains, add fresh flowers, play soft music, and turn on all lights.
2. Price Guide: Attract, Don’t Deter
An accurate price guide can drive strong interest. Too high, and buyers will scroll past. Too low, and you risk underquoting.
An experienced agent will analyse comparable sales and help set a realistic, market-aligned price.
A well-priced home attracts more attention and is more likely to spark multiple offers or competitive bidding, often leading to a higher price than otherwise may have been obtainable.
Overpriced homes often sit unsold, prompting buyers to wonder what’s wrong.
3. The Right Agent: Your Secret Weapon
A great agent negotiates strongly, understands buyer behaviour, and communicates clearly. Their strategy can directly influence your sale result.
Look beyond fees—assess their market knowledge, marketing plan, and how invested they are in your sale.
The first 7–21 days of your campaign are critical. With strong presentation, smart pricing, and the right agent from day one, you’ll create the momentum needed to achieve the best result.
At Barry Plant we’ve been achieving sensational results for our Rowville and Lysterfield owners for over 30 years, and we’d love to hear from you. If you wish to discuss any aspect of real estate. Call 9753 2828 or email [email protected]