Smart, Simple, Local: See Every Suburb in a New Light with Barry Plant
Smarter, clearer, faster – real estate just got easier to understand with Barry Plant’s new Suburb Profiles. As a key part of the website’s digital upgrade, Suburb Profiles puts actionable property insights directly into the hands of Victorian buyers and sellers.
By transforming complex local market data into easy-to-understand information, the tool underscores Barry Plant’s commitment to modernisation and cements its position at the forefront of real estate innovation.
Created in partnership with PropTrack, which provides the data, the Suburb Profiles go beyond simple statistics. They combine fresh visuals, insightful commentary, and detailed market data to deliver a truly comprehensive view of each area. Whether buying, selling, renting, or just exploring, the upgraded profiles transform local property insights into an accessible, easy-to-use resource.
“The biggest difference between Barry Plant’s suburb profiles and others is how clearly the information is presented,” explained Chief Technology Officer (CTO) Darren McCoy.
“We have applied a range of algorithms to enhance data readability and present key insights visually, making them easy for anyone to understand, including measures such as ROI. While the Suburb Profiles don’t offer investment advice, the platform helps people stay informed about market activity in areas they may be considering.”
What makes the Suburb Profiles stand out is the depth and quality of the information presented. Each suburb page includes up-to-date median prices, recent sales trends, rental market data, and demographic breakdowns, allowing users to quickly understand how an area is performing and how it may evolve.
Barry Plant CEO Lisa Pennell said she was excited to introduce another valuable tool for customers.
“Buying or selling a home is often one of the biggest and most stressful decisions in a person’s life. It is not a decision you want to make without all the right information, and the Suburb Profiles feature puts those facts at the customer’s fingertips. The team worked incredibly hard to present everything clearly, transforming what could be an overwhelming amount of data into easy-to-understand insights,” said Pennell.
“While much of the industry’s tech focus appears to remain on lead generation, we remain firmly focused on improving the experience for our customers, moving closer to our vision of being the trusted brand in real estate. We have even more coming, it’s just around the corner, and I can’t wait to continue levelling up our offering”
These figures are supported by rich narrative descriptions covering lifestyle, amenities, housing styles, development history, and the character of the neighbourhood. Instead of generic overviews, the content reflects a genuine local lens, helping readers grasp what it feels like to actually live in each suburb. The information is also exceptionally well presented and user-friendly. Data is displayed in clear, easy-to-read sections, and key details are highlighted so users can parse the information quickly without feeling overwhelmed.
“Anyone can source data and slap it onto a webpage, but there’s no value in endless numbers if they are hard to understand or apply. The real challenge is presenting that information in a clean, clear, and easy-to-digest way so consumers can actually use it. That’s exactly what we’re doing at Barry Plant,” said McCoy.
The site’s search and navigation tools make exploring easy and intuitive. Users can look up suburbs by name, postcode, municipality, or region, and every profile seamlessly connects to live property listings, rental opportunities, and price evaluation requests.
This integration between information and action helps consumers move from research to decision-making without switching between multiple websites. For buyers and renters, it means gaining a realistic understanding of local prices and lifestyle offerings. For sellers, it provides a data-backed context for pricing and preparing their homes for the market. For investors, it delivers insights into yield, demand, and long-term performance.
Beyond helping consumers, the Suburb Profiles also strengthen Barry Plant’s commitment to being the leading local expert. By offering transparent, accurate, and context-rich information, the network reinforces its reputation as a trusted guide through Victoria’s diverse property landscape.
Overall, the new Suburb Profiles represent a significant step forward in how Barry Plant supports and informs the public. They combine data, storytelling, and market expertise in a highly accessible and easy-to-navigate format, giving every user a clearer understanding of the place they call home or the place they hope to next.